Startup Funding Support

Looking For Funding? We Are Here To Help You...

Startup India Helpline, innovators, Achievers and other creators find the resources and support they need to make their ideas a reality, We want to build a community of people who wants to bring the change, who can be the change, who would want to contribute in any possible manner be it financially or by their innovations or by their valuable suggestions. "It is truly a democratic platform originated in the largest democracy of the world. As this platform is "of the people, by the people and for the people" Abraham Lincoln.

Our Mission:

We created Startup India Helpline to help community of would have been entrepreneurs who have the potential but lack in guidance and resources. we would like to encourage entrepreneurs to build enterprises which can generate employment opportunities, wealth creation for Stakeholders and contribute to nations economy.

Our Vision:

In Next Five Years We would want to create an employment to over one lakh people from the projects we fund. We would like to fund over 1 Billion Dollars to various projects from our portal. We want at least 10 companies out of various companies we fund to reach a valuation of 1 Billion Dollars each.

Our Existence:

Startup India Helpline is an private limited company (HelloShoppee Online Private Limited) incorporated in 2015, We are a group of People like you who wants to Make a difference. We always wanted to create various projects which we thought were essential to be real but lacked the resources to make them a reality, then we realised it's just not us but thousands out there who have the most innovative ideas which can make our world a better place but they all lack resources. We thought only if we had enough resources things would have been different so we dedicated ourselves to build a platform which could generate resources not only for us button an entire community of entrepreneurs. Now the only thing which canstop you is your willingness to do, No more lack of resources will be the reason.

And yeah! Our team promises to fulfill our promise.


How It Works?

Register yourself on Ientra Login and complete your profile you can be an entrepreneur or investor or mentor or all.


For Entrepreneur:

  • Create a campaign by filling appropriate details about your project Like Category, Minimum amount needed and etc. Once form is filled please make a payment using Credit or Debit card or Net banking.
  • We will analyse your project would suggest you to make necessary changes to make it more investor friendly once its approved by you the project will be live on our portal.
  • Then your project details would be shared with our registered investors and we would recommend you to share your project link with your friends and family and in your social media.
  • Your project will be live for 90 days with in this duration your campaign has to be funded 100% it can be overfunded but not less than minimum amount mentioned by you, as its “All or Nothing” If it is not 100% funded then the amount will be returned back to investors.


For Investors:

  • To invest in Ientra you have to fill a form which will help us to know your financial status.
  • You can choose any of the projects you liked in our portal by simple pressing the invest button which will be at the bottom of each project, post pressing the button you will be prompted to mention amount you would be willing to invest.
  • Once you show your interest in selected project our back end team will get in touch with you and take you through to the process of transferring the amount.
  • The amount transferred will be with ientra and I will only be transferred to those projects which reach its target, if any of the campaigns fails to reach its minimum target set by entrepreneur money will be refunded back to investors.

Once a campaign is 100% funded then we perform detailed due diligence on the business, the company and the directors. Once we have completed legal due diligence, our investment team prepares the relevant legal documentation required to complete the round of financing raised on Startup India Helpline.


Frequently Asked Questions:

  • Why do businesses need to raise investment?
  • When an entrepreneur starts a new venture, they usually need money to turn the idea into the beginnings of an actual business that can reach out to customers and later-stage investors. Depending on the business, this capital might allow them to build a minimum viable product (technology startups), buy equipment (manufacturing businesses), lease space and acquire inventory (retail companies), hire a great team, expand their market and customer acquisition efforts, and so forth.
  • How much equity do investors get for their investment?
  • Each business decides how much money it wants to raise in exchange for a certain percentage of its equity, and each investor’s equity interest will be proportionate to the size of their investment. So if a campaign raises INR 10,00,000 in exchange for 10% of its equity, and you invest INR 1,00,000 (10% of INR 10,00,000), you will receive 1% (10% of 10%) of the equity of the business.​
  • What types of businesses can raise capital?
  • A wide range of businesses can seek capital through Startup India Helpline, from high-growth, technology-driven ventures, to more traditional businesses like retail stores, restaurants and professional services firms, regardless of the business’s stage of growth, whether it be an idea-stage startup or later-stage growth business.
  • Is "Startup India Helpline" Company an angel network? 
  • No. Angel networks introduce investors and entrepreneurs but tend not to get closely involved in the investment process - it’s up to each investor and each entrepreneur to negotiate a deal individually and get lawyers to draft up the necessary contracts. Startup India Helpline is a full investment platform, allowing investors to invest in businesses directly through the platform. Many angels choose to invest through Startup India Helpline because of the increased efficiency and access to deal flow.​
  • Is "Startup India Helpline" like peer-to-peer lending?
  • There are similarities but also important differences. The concept of having many people provide finance in small quantities via the internet was pioneered by peer- to-peer lending platforms and our founders were inspired by those models when creating Ientra.
  • However, there are two major distinctions between peer-to-peer lending and Ientra. First, Startup India Helpline is generally about early- and growth-stage finance –for businesses, whereas most peer-to-peer lending sites focus on personal finance or later-stage businesses. And second, Startup India Helpline is about equity investment rather than debt, which means that investors who use Startup India Helpline can achieve much higher returns than they would in peer-to-peer lending, but they also bear the risks of the business and won't get their original investment back if the business fails.
  • Is "Startup India Helpline" a form of crowdfunding?
  • Yes. Crowdfunding is a broad term that has come to be used for a wide-range of financing techniques, including charitable and political donations, art patronage and entrepreneurial finance. Most forms of crowdfunding have not provided funders with a potential for financial return: they usually rely on altruistic giving or non-monetary rewards. Ientra allows people to back businesses by crowd investing, rather than donating, and therefore receive genuine financial returns when their investments are successful.
  • Should a business raise debt or equity?
  • We think that equity is a much better option than debt for growth-focused businesses, because equity creates a greater alignment of interests between the investors and the entrepreneur.
  • Early-stage businesses, by their nature, tend to involve a lot of risk and a high likelihood of failure. If a business raises debt capital and it doesn't work out, the lender can still insist on being repaid - which in many cases means that the business has to pay them back personally or else declare bankruptcy. And even if the business goes well, lenders usually want to be repaid very quickly, so the entrepreneur is forced to take cash out of the business that could be used to grow.
  • In contrast, raising equity capital allows businesses and their investors to share the risk of the business, so founders don't end up personally ruined if the business fails, and it's in the investors’ interest to see the business grow rather than pay out cash quickly. Once the business has grown and become less risky, it may be that debt is a useful option to finance expansion or working capital needs, but when raising growth capital we feel that equity is the way to go (that’s why we built a platform for investing equity!).
  • How can entrepreneurs protect the confidentiality of their idea?
  • They can't, but confidentiality is the last thing a new business should be worrying about. Sharing their idea is critical to raising funds, attracting collaborators and building their product.
  • What about the risk that someone steals the idea in the process? Eric Ries provides a very clear answer to this in The Lean Startup:
  • "The most common objection I have heard over the years to building a minimum viable product is fear of competitors - especially large established companies - stealing a startup's idea. If only it were so easy to have a good idea stolen! Part of the special challenge of being a startup is the near impossibility of having your idea, company or product be noticed by anyone, let alone a competitor. In fact, I have often given entrepreneurs fearful of this issue the following assignment: take one of your ideas, find the name of the relevant product manager at an established company who has responsibility for that area, and try to get them to steal your idea. Call them up, write them a memo, send them a press release - go ahead, try it! The truth is that most managers in most companies are already overwhelmed with good ideas. Their challenge lies in prioritization and execution, and it is those challenges that gives a startup hope of surviving. If a competitor can out-execute a startup once the idea is known, the startup is doomed anyway..."
  • What is the downside to raising equity investment through Startup India Helpline?
  • The main downside to raising investment is that entrepreneurs have to give away equity in the business. This could mean sharing future potential profits with investors, instead of keeping it for themselves. This may occur when the business eventually seeks an exit opportunity, such as a sale of the company or flotation, or distributes some of their profits out in dividends. Most entrepreneurs are happy to accept this trade-off, as in practice it usually means that they get a slightly smaller piece of a much larger pie. But if founders are really determined to keep ownership of 100% of the business, then they should look for other ways to finance it.
  • Is there a chance investors could lose more than they invested?
  • No. As an equity investor, investor liability will be limited to the amount invested, which means that even though they might not get their investment back, they can't be called on to pay anything more no matter what happens to the business.
  • What is a nominee?
  • We act as the nominee shareholder on behalf of each investor on Ientra.
  • This means that: Investors do not need to worry about managing their investments. We ensure that their investments are protected using both the statutory provisions afforded to shareholders as well as the professional, investor grade, contractual protections that are in place under our subscription agreement with each company.
  • The companies do not have to worry about having to manage numerous individual investors. We have the power to take votes and issue consents on behalf of each Ientra investor, which results in an efficient and streamlined process for everyone. This also means that a company that has raised investment through Ientra will not face problems with a large cap table when raising later-stage funding from VCs or others. In the absence of our nominee approach, the difficulty in obtaining consents and other signatures from each individual investor could make it nearly impossible to raise further finance; under the Ientra structure, we take care of those consents and signatures the same way as a single institutional investor would.
  • Do businesses issue shares directly to investors?
  • No. Companies issue shares to us as nominee of the investors. This is a common way of holding shares on behalf of large numbers of investors, and it means that we are the sole legal shareholder for businesses to deal with on administrative matters, such as casting votes and issuing consents.